Rules For A Successful Consulting Business By Jared Kamrass
Starting a consulting business can be very rewarding but also requires a lot of planning beforehand. If you don’t know where to start, this blog post will give you 10 rules for success!
Craft A Competitive Advantage
A competitive advantage is the thing that makes your business unique. It’s what sets you apart from your competitors and makes people want to buy from you instead of them.
There are many ways to build a competitive advantage, but here are some examples:
• You’re cheaper than everyone else.
• Your product or service is better than what’s currently available on the market (this is called “value proposition”).
• You have access to resources that others don’t have access too (e.g., exclusive deals with vendors).
Understand What They Need, Not Just What They Ask For
The best solution to a problem is often the one that solves it in the most elegant way, says Jared Kamrass. But if you’re not careful, you can end up solving one problem while creating another–and that’s not what anyone wants!
So when someone comes to you with a request (or even an issue), take some time before diving into solutions. Instead of jumping right into action mode and putting your brain on autopilot, try asking questions like these:
• What’s causing this issue?
• Why does this matter so much?
Focus On Results
It’s easy to get caught up in the details of your consulting business, Jared Kamrass but it’s important to remember that your clients have hired you because they want something specific done–not because they need someone who can “work hard” or “produce lots of work.” So instead of focusing on how many hours per week you spend working on projects and billing clients, try tracking different metrics (like client satisfaction surveys) that will help show whether your work is effective and valuable to them.